One of my preferred environments for photojournalism is the world of favor, which I fell into nearly by chance when I first started out-out as a photographer. It has been one of the maximum interesting, rewarding reviews each artistically and for my part, and I would love to proportion some mind on operating in that scene.
I shot my first London Fashion Week in 2016, no longer long after graduating from college with a degree in Advertising. I researched and contacted the PR agencies directly with my portfolio, in addition to a few notes on my meant coverage. At the time I never considered that there might be something to look apart from the shows and catwalks, however, I turned into incorrect.
At the first show I ever labored at, presented by Marta Jakubowski, I found that although I was having a notable time securing editorial images of the actual presentation I turned into locating it a long way greater interesting to shoot the moments between fashions changing positions or the designer changing the scene – those have been a ways greater dynamic and told extra of a story than the simple posed pics.
The “rewarding” editorial pictures were pretty easy and non-time ingesting as the whole lot together with the lights is already set up when you arrive. It’s only a rely on protecting the room methodically to seize every version and each detail in the collection earlier than most photographers are “finished” and circulate to the subsequent show. However, I wanted to return away with more than simply editorial work and began to negotiate to get entry to behind the scenes at the events I turned into attending inside the hopes of a better series of storytelling snapshots.
Since 2016 I’ve shot at over forty fashion shows, masking behind the curtain on around half. I have a few collections inside the works from these, which I’ll optimistically run as books and in gallery areas. Over that point, my workflow has evolved, and there are some tips I’d want to percentage with every person interested in taking pictures in similar environments.
When you get backstage there is a range of-of things that may restriction the fine of pictures you return away with, maximum pressing of that is time. You’ll have maybe an hour if you’re fortunate between arriving and the show starts, and until you’re only there for the behind the scenes photos you’ll need to be heading out immediately to get a great spot if it’s a catwalk, or to queue if it’s a presentation area.
This manner that your pix will be restricted, and every shot counts.


Infuriatingly humble tv advocate. Writer. Internet expert. Reader. Twitter nerd. My current pet project is getting my feet wet with jack-in-the-boxes on Wall Street. Have some experience marketing tattoos in the government sector. A real dynamo when it comes to lecturing about barbie dolls in Fort Lauderdale, FL. Spent a weekend donating hula hoops in the government sector. Developed several new methods for managing yard waste in the financial sector. Spent 2001-2004 donating wooden tops in Bethesda, MD.