Home Winter Fashion What I Wear to Work: Lauren Santo Domingo, Co-Founder and Chief Brand Officer of Moda Operandi

What I Wear to Work: Lauren Santo Domingo, Co-Founder and Chief Brand Officer of Moda Operandi

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What I Wear to Work: Lauren Santo Domingo, Co-Founder and Chief Brand Officer of Moda Operandi

In a bi-weekly collection, we’re interviewing woman executives, founders, CEOs—essentially, boss women—on their one “energy suit” a.Okay.A. The outfit they put on each day for smooth dressing to overcome whatever the activity throws at them.

Lauren Santo Domingo, former Vogue contributor and co-founder of Moda Operandi (her associate Áslaug Magnúsdóttir left the business enterprise in 2013) is the person you bypass on the street and think, “holy hell, I love her fashion.” But to name her a road fashion star is surely no longer enough. She’s an entrepreneur, a former publicist for Carolina Herrera, and has that je ne sais quoi handiest pick individuals within the style industry ever grasp. These days, her life is centered on Moda Operandi (which she says can be mentioned both as Moda Operandi-dee or Moda Operan-die), a three hundred-plus character employer that connects women with aspirational luxurious retail. You can find fresh-off-the-runway collections, purple carpet clothes that celebrities just wore the night time earlier than, and trunk indicates providing your favored or rising designers.

The a-ha moment that sparked Moda came when she becomes still working at Vogue, which gave her get right of entry to designers and unique pieces for galas and occasions. Everyone would ask her in which she got her clothing. “I’m like, ‘you may buy it, it’s now not being produced or wasn’t sold by way of enough customers.’ So, I simply realized that there has been this large disconnect between what went down the runway and what women have been virtually able to shop for in their nearest department shops or boutiques.”
The agency launched in 2010, around the identical time women had been embracing the benefit of online buying and street style stars rose to prominence. Women wanted to get entry to excessive-style portions they saw on the streets or runways and Santo Domingo streamlined that method with Moda.
“I nevertheless have that editor’s spirit, where I like to percentage things and hook up with human beings. I continually assume not anything is right until it is shared, so I am delighted to connect girls with the runway,” she says.
In the spirit of sharing, I asked Santo Domingo to explain her paintings life and office attire, understanding full-nicely this seasoned fashionista had lots to expose. After all, when you’ve labored alongside the esteemed connoisseur of style, Anna Wintour, you grow to be gaining knowledge of an issue or two approximately fashion.
Her Morning Routine
“My days are constantly very specific because you need to preserve in mind there are 4 fashion months a year, from the February/March shows to couture to the hotel and again to September style week. An accurate portion of the 12 months, I am on the street attending fashion indicates so you don’t need to.

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