Sephora ($EPA: MC) is one in all the largest cosmetics retail chains in America with simply beneath 1000 shops national. It is domestic to dozens of beauty brands, which include its personal lines and celeb-owned manufacturers such as Fenty Beauty through Rihanna.
According to a Groupon take a look at, the common lady spends $312 on her appearance per month. With an extensive variety of merchandise at Sephora, starting from finances blushes to pricey eyeliners, are humans shopping for pricey merchandise because different customers overview them positively?
According to alternative information, no longer exactly. Because we have to get admission to thousands of product critiques in Sephora’s e-trade catalog as well as pricing statistics, we desired to understand if there are any correlations between how lots a person will pay for cosmetics and what sort of someone loves those cosmetics.
Here’s what we determined:
With a self-belief degree of 50%, there may be a .10 cent alternate in the price for each one percent growth in average score. On the floor, one ought to conclude that price to score ratio exists.
But a 50% confidence score is, in layman’s terms, now not tremendous.
It writes out the statistical importance between common charge and common score. Because of this, we will conclude that there may be no correlation among the common rate of a splendor product and the way nicely it’s miles perceived by means of the general public in terms of its fine.

This makes the best experience if we deliver this insight to different industries; consider that extremely-fancy eating place and its online critiques. While the pleasant of the meals may be top-notch, some may additionally overview the eating place negatively as it simply wasn’t “well worth it.” Why pay $100 for a steak whilst the eating place down the block cooks one this is, in your opinion, just as delicious for $20?
Essentially, individuals who purchase some more high priced merchandise at Sephora may additionally feel poor about it as they might’ve gotten a comparable product for less. People want cost in beauty merchandise, as they only have a lot of cash to spend on all of the numerous portions of make-up they want to look to their non-public standard of beauty.
And at Thinknum, we’re all about looking for cost and alpha, in addition to the beauty within it.
For individuals who are curious approximately the records, right here it’s miles plotted out in a double bar chart: