Can you agree that Tarte has been around for twenty years? Founder Maureen Kelly launched the beauty emblem in 1999, and I can nevertheless recollect obsessing over its Cheek Stains back in the day. It’s been splendid to peer an enterprise it really is dedicated to cruelty-loose cosmetics enlarge a lot over the last couple of a long time. And now, simply in time for this essential anniversary, Tarte is branching out with a new line that’s sure to get as a good deal love as its big-sister logo.

Tarte Just Launched Sugar Rush, an Adorable and Affordable Beauty Brand 1

Sugar Rush launched on Sunday, and, like Tarte, this colorful new collection dabbles in both make-up and pores and skin care with “desirable-for-you elements to create longwear, pores and skin-loving formulas with recyclable packaging that pops,” consistent with a press launch. But simply as it’s provided in excellent-cute packaging does not imply Kelly hasn’t taken what is inner critically. Everything in the collection is cruelty-loose, vegan, naturally-derived, and dermatologist-examined.

“At Tarte, we’ve continually believed that you shouldn’t need to pick out between beauty that works and splendor that’s desirable for you,” Kelly says inside the Sugar Rush press release, which indicates that the logo has its points of interest set on teens (or all of us who seems like one). “For Sugar Rush, we went immediately to the source, taking an idea from Gen Z’ers in our workplace and in our lives to supply merchandise which is sweeterwithoutt the icky bad stuff, however most importantly — fun!

Among those amusing merchandise are extraordinary palettes. The Sweet Slice Eye & Cheek Palette features seven eye shadows and a blush formulated with Tarte’s famous clay-infused powders; the Keep Calm, Sunnies On palette capabilities eight matte and shimmer eye shadow sun shades, additionally made formulated with clay. And there are other eye-makeup alternatives of direction, such as a skinny, waterproof pencil called Preppy Precision Liner. There’s a first-rate choice of lip products, too, just like the sheer Lip Sip lip oil in 3 sunshades, the overall-insurance Sugar Coat Velvet Liquid Lipstick in 4 sunshades, and the sweet-scented Best Bud Butter Balm, which hydrates lips with shea butter and exfoliates with lactic acid.

The lip balm is not the handiest pores and skin-care formula. Sugar Rush is launching with 3 face merchandise: the make-up-casting off Squeezy Clean Face Wash, the non-comedogenic Don’t Hate, Hydrate moisturizer, and the Treat Yo Selfie Drying Solution, a gap remedy that allows clear skin and decreases redness. There are frame products, such as rich body butter and fragrance varieties: a body spray and a rollerball.


My name is Henry. I am a fashion and beauty blogger on I love to write and share my opinions and experiences about fashion and beauty. I like to share the latest news about the fashion industry. I’m here to offer a fresh perspective on the hottest topics of our time and connect people who want to know more about what’s new. So if you are a fashion or beauty editor looking to get a real-time view of the latest trends, new products, and hot items, then you came to the right place!