Can you agree with Tarte has been round for twenty years? Founder Maureen Kelly launched the beauty emblem in 1999, and I can nevertheless recollect obsessing over its Cheek Stains back inside the day. It’s been splendid to peer an enterprise it really is dedicated to cruelty-loose cosmetics enlarge a lot over the last couple of a long time. And now, simply in time for this essential anniversary, Tarte is branching out with a new line that’s sure to get as a good deal love as its big-sister logo.

Sugar Rush launched on Sunday and, like Tarte, this colorful new collection dabbles in both make-up and pores and skin care with “desirable-for-you elements to create longwear, pores and skin-loving formulas with recyclable packaging that pops,” consistent with a press launch. But simply as it’s provided in excellent-cute packaging does not imply Kelly hasn’t taken what is inner critically. Everything in the collection is cruelty-loose, vegan, naturally-derived, and dermatologist-examined.

“At Tarte, we’ve continually believed that you shouldn’t need to pick out between beauty that works and splendor that’s desirable for you,” Kelly says inside the Sugar Rush press release, which indicates that the logo has its points of interest set on teens (or all of us who seems like one). “For Sugar Rush, we went immediately to the source, taking an idea from Gen Z’ers in our workplace and in our lives to supply merchandise which is sweeter with out the icky bad stuff, however most importantly — fun!”
Among those amusing merchandise are extraordinary palettes. The Sweet Slice Eye & Cheek Palette features seven eye shadows and a blush formulated with Tarte’s famous clay-infused powders; the Keep Calm, Sunnies On palette capabilities eight matte and shimmer eye shadow sun shades, additionally made formulated with clay. And there are other eye-makeup alternatives, of direction, such as a skinny, waterproof pencil called Preppy Precision Liner.

There’s a first-rate choice of lip products, too, just like the sheer Lip Sip lip oil in 3 sun shades, the overall-insurance Sugar Coat Velvet Liquid Lipstick in 4 sun shades, and the sweet-scented Best Bud Butter Balm, which hydrates lips with shea butter and exfoliates with lactic acid.
The lip balm is not the handiest pores and skin-care formula. Sugar Rush is launching with 3 face merchandise: the make-up-casting off Squeezy Clean Face Wash, the noncomedogenic Don’t Hate, Hydrate moisturizer, and the Treat Yo Selfie Drying Solution, a gap remedy that allows clear skin and decreases redness. There are frame products, too, such as a rich body butter and varieties of fragrance: a body spray and a rollerball.