As someone who may want to hold the dry shampoo economy afloat singlehandedly, I’m a large believer in powdered private care products. You can maintain your whipped moisturizers and jelly cleaners, thank you—I’d be pleased to have an entire splendor regimen packed with matters that resemble vintage-faculty astronaut food. (If handiest for the reality that they gained’t smash my stuff if they explode in my bring-on luggage.)
Over the past few years, I’ve come a bit toward figuring out my goals, thanks to products like Botnia’s Kale-Yeah Mask ($32, plus the fee of goat’s milk yogurt to mix it with), Eminence’s Strawberry Rhubarb Dermafoliant exfoliating powder ($ forty-eight), and The Ordinary’s a hundred% L-Ascorbic Acid Powder ($6), a pretty stable shape of vitamin C that can be combined into other pores and skincare merchandise. But a new beauty logo, PWDR, arrived at the scene completely dedicated to snow-textured pores and skincare, with a debut product line that consists of the world’s first powdered hyaluronic acid serum.
According to founder Carrington Snyder—a co-founder of face-grade frame care logo Kayo, whose circle of relatives has been in the beauty chemistry enterprise for many years—going the powder route allowed her to formulate products using water-soluble substances, like hyaluronic acid, without the water. (You combination the powders with water yourself properly before making use of them.) This allowed her to forego preservatives and other “filler elements,” like emulsifiers and stabilizers, to which a few people are sensitive.
“When you have water in a product, you commonly need a preservative to prevent the increase of factors like yeast, mold, and microorganism,” she explains. Not all preservatives are awful, she stresses—but a few had been known to every so often cause hypersensitive reactions. “By simply taking out the water, even as additionally imparting the high-quality water-soluble components pores and skin needs, what’s left is a purer product with greater attention of impactful elements.”
So why not simply use oil-primarily based merchandise rather? Well, your skin wishes water intending to keep away from dehydration, and you received’t get that from face oils (or drinking a ton of H2O) by myself. “Perfectly balanced pores and skin has each water and oil hydration,” Snyder says.
For that motive, PWDR’s debut three-product variety consists of both: A first-of-its-kind, powder-to-gel hydrating remedy serum ($a hundred and ten) that consists of hyaluronic acid, nutrients B5 and B3, l-arginine, and silk peptides; and a “pinnacle coat” remedy oil ($ eighty-five) that seals within the hydration with a blend of jojoba, arnica, Sachi inchi, rosehip seed, and meadowfoam seed oils. “With a serum, we wanted a product that had the identical luxury experience, effectiveness, and scent comparable to different luxury serums, and we additionally wished it to show into this serum within seconds of mixing with water—no longer an easy formulating venture,” Snyder says. “Needless to mention, it took a long time to get this formula proper.
Rounding out the mix is a powder-to-creme face wash ($ forty-five) that gently exfoliates pores and skin with kaolin and bentonite clay plus finely milled berry seeds. “We have observed that by using putting off the harsher companion components, this product is awesome for extra finicky pores and skin kinds,” Snyder explains, adding that it’s especially exquisite for oily and sensitive complexions. “The ingredients which can reason skin sensitivities are lacking, and what you get is a cleanser product compared to water-based totally cleansers.”
Aside from the fact that the line left my pores and skin feeling incredibly gentle and dewy, I also loved that the goods were customizable. As someone with oily pores and skin, I may want to add a little extra water to the serum powder to make it morelightweightt without compromising effectiveness. What’s more, this trio has sustainability cred. “Our powdered merchandise are packaged and shipped in smaller, lighter, water-loose shape, cutting down on each packaging and transport weight,” Snyder says. (Soon, a subscription carrier will allow you to get refills on your jars in compostable packets.)
