Mango’s S/S ’19 series will lay the rules to your perfect summer cloth cabinet – assume woven accessories, tie-dye clothes, and metallic totes.
We’re all after the excessive-low blend these days, and not just with regards to our cultural consumption. Just as we now not experience they want to hold a penchant for a fact TV binge hidden – as long as humans realize we additionally tuned into David Attenborough’s Dynasties, thanks very lots – we’re now making use of the identical good judgment to our garments. The savviest and chicest among us have all perfected the artwork of high-low dressing. They recognize that an appropriate cloth cabinet for 2019 has its foundation in first-rate pieces at an inexpensive charge point, which may be mixed and matched to create clothes that offer most bang on your dollar – no longer to mention bonus boastful points whilst human beings mistake your search for a top-to-toe fashion designer.
Mango has managed to reply our each capsule cloth cabinet prayer for the summer months, with an S/S ’19 collection that blends the traditional with the modern-day to seriously covetable impact. The store has given the critical trench coat a modern-day makeover for spring. It’s oh-so-subtly outsized, and on offer in surprising sorbet sun shades – suppose palest powder blue, instead of camel – that add an aspect. A cream double-breasted blazer (as visible on Adwoa Aboah within the dreamy new marketing campaign, shot by means of Alasdair McLellan) would appear just as correct layered over one of the breezy tie-dye maxi clothes and a couple of running shoes as it’d on the office.
And it’s now not all about classic staples. Mango is nothing if no longer on the pinnacle of developments, and rapid to interpret them in a manner that appeals as much to its twentysomething customer as fanatics who continue to be unswerving to the emblem into their forties. So, alongside interest-grabbers including the metallic silver jacket, colorful crocheted bucket hats, and biking shorts take a seat equally a laugh accessory pieces which include the sheer neon shirts and a sleek silver shopper. Again, ideal for updating your current cloth wardrobe with a nod to the brand new season.
Pastel shades are an ordinary theme, with light pinks, blues, and greens the right counterpoint to a clean batch of accessories (an area in which Mango has excelled at growing high street have to-haves in current seasons) inspired via nature. If the raffia belt bags, shell-adorned necklaces, floaty linen clothes, and woven footwear don’t get you in the holiday spirit, then, frankly, nothing will.
Mango is the usage of its new marketing campaign – and the accompanying hashtag #MangoNewVoices – to polish a spotlight at the electricity of subculture within the network and the notion of togetherness, as a result, the eclectic solid of interesting faces wafting around to the electronic sounds of Chairlift inside the accompanying video. The emblem has intentionally chosen multi-hyphenates, instead of clearly models because of the faces of its marketing campaign. Yes, they’re all extra than clean on the eye, but it’s no coincidence that, within the case of these 5, there appears are possibly the least thrilling factor approximately them.
As properly as being a muse to a couple of luxury brands and a Vogue cowl lady, Adwoa Aboah is an activist and the founding father of Gurls Talk, an internet community in which younger girls can speak freely about anything from dependency to anxiety to the artwork. The Belgian-Russian teen-grew to become-catwalk queen Jolie Alien is also a painter who staged her first exhibition in Moscow at the give up of ultimate 12 months. Her fellow catwalk model – and fellow Russian – Sasha Pivovarova is also an established artist. Sporty Dutch beauty Luna Bijl is a sneakerhead who’s as probably to be found on a motocross bike as on a catwalk; at the same time as Patrick Schwarzenegger is a scion of political (and Hollywood) royalty with an entrepreneurial streak – he launched his very own garb line aged 15. Together, they make up a gang we’d all pretty want to be in.
It’s a canny flow via Mango to select representatives who, much like its consumers, are whatever however one-dimensional. At a time when even lengthy-mounted shops have warfare on their arms to live relevant in a dramatically changed landscape, preserving emblem loyalty is greater critical than ever. Mango receives that, even as its client is fashionable, her pursuits aren’t restrained completely to style. With extra than sufficient within the S/S ’19 series to fulfill her sartorial desires, why no longer create a campaign that’s approximately extra than just the clothes? Again, it’s all in that mix.