Samara Capital, the leading mid-market buy-out private equity fund, has entered into an agreement with Nature’s Essence Private Limited (“NEPL”) to make investments Rs 2 hundred crores for a huge stake. NEPL will utilize the funds for funding into advertising and distribution and consolidation of group entities.
NEPL at the side of its institution entities manufactures and markets more than a few skin care merchandise underneath the emblem “Nature’s Essence”. The product portfolio consists of face care products inclusive of facial kits, bleaches, face-packs, face washes, and frame care products such as creams, creams, and gels.
NEPL is primarily based in Delhi and its production facility is in Haridwar, Uttarakhand. The corporation’s products are offered in over 2 hundred,000 stores and forty,000 salons through a pan India distribution network. The corporation alongside its institution entities which can be getting consolidated generates a sales of Rs one hundred fifty crores and is growing at 15% p.A.
Abhishek Kabra, Managing Director, Samara Capital said, “In current times we’ve got discovered an entirely new demographic of clients emerging for private and pores and skin care merchandise, as consumerism, aided via the statistics revolution and through shopping electricity, seeps into the hinterland. We felt Nature’s Essence beneath Mr. Nanda’s management has locked on thoroughly on to this big new marketplace and its needs and tastes. We see the interesting ability for the brand to keep adding to the intensity as well as the breadth of its offering.”
Commenting on the improvement, Raj Kumar Nanda, Promoter& Director, NEPL said, “Over the closing twenty years, Nature’s Essence has hooked up itself as a leading logo inside the speedy-developing Indian skin care marketplace. With rising aspirations and affordability of the Indian purchasers, the corporation and logo are perfectly placed to further faucet this possibility. I and my crew are very excited to partner with Samara Capital to take Nature’s Essence to its next segment of increase.”
Deloitte Touche Tohmatsu India and Lymonds Mirus represented NEPL and Samara respectively for this transaction.
“We have had a long affiliation with Mr. Nanda and see a high potential within Nature’s Essence brand. Samara’s cost upload talents will offer exciting times ahead for the increase of this emblem and for its stakeholders inclusive of personnel and channel partners.”, stated Ruchi Sarna, Partner, Deloitte Touche Tohmatsu India LLP.

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