LOS ANGELES, April 22, 2019,/PRNewswire/ — Today, Aveeno® Haircare proclaims Daphne Oz, great-selling creator, and Emmy-triumphing tv host, as its first-ever Brand Ambassador. In 2019, Aveeno Haircare relaunched underneath Vogue International, a Johnson & Johnson enterprise specializing in award-winning haircare brands. The six-collection rebrand signified a brand new look and sense for Aveeno’s haircare line with merchandise and new formulations for all hair types. The logo is rooted in sparkling, farm-to-shower stimulated factor blends and scalp-soothing formulations, including signature Oat Milk, Blackberry Quinoa, and Apple Cider Vinegar.
“Aveeno is an emblem I have acknowledged my whole existence, and I am so excited to be part of this enormous relaunch as their first-ever haircare Brand Ambassador,” says Oz. “Whether for mealtime with my circle of relatives and friends or cooking on TV, I always look for simple, first-rate substances that yield large consequences, so Aveeno’s original oat tale and new farmers’ marketplace-stimulated formulations to top off and feed hair from the interior out felt like such a natural match.”
“Daphne become the plain desire for Aveeno Hair – she is vocal about her proactive and holistic technique to health and beauty, and she is a natural reflection of the emblem’s vision and philosophy,” says Vogue International President, Michael Marquis. “Plus, she has tremendous hair.”
The announcement of Daphne Oz aligns with the Aveeno Haircare logo’s first-ever Earth Day multi-platform campaign, with activities taking place inside the Venice Beach, California area, inclusive of a fan-driven Venice Beach easy-as much as help the area people and seashore front.
“Earth Day is the right time for Aveeno Haircare to celebrate the earth and all that she offers us,” says North America Senior Marketing Director, Hanan Wajih. “Many of our elements are sourced from the land and with this 12 months’ relaunch we wanted to put into effect an initiative to encourage small acts to hold our Earth lovely.”